PROFESSIONAL SERVICES

Context

It is a challenging time for professional membership bodies and trade associations and many organisations are struggling to retain their membership and deliver a balanced budget, with only a few actually managing to grow their membership numbers and income year on year.

Many of these types of organisations have a strong brand and a clear vision and purpose, but whether it is due to fierce competition, a downturn in the market, employers increasingly questioning membership value with conflicting demands from members, and customers alike many professional bodies and trade associations are having to think more commercially.

Nowadays it is common for organisations to not only provide membership services and support, but deliver an ever increasing and complex set of innovative commercial products and services where the profit is then reinvested back in, to support membership services.

Membership type organisations are by their nature complex, where success is often dependent on the support of regional boards, various stakeholders and teams of volunteers. Those relationships are key but can also be difficult to manage. And that is before considering international opportunities and many organisations are looking at overseas markets for their future growth.

All of which creates a strategic and commercial challenge, and that is where we can help.

We can help professional bodies, trade associations and other not for profit organisations across a range of different activities including:

  • Governance
  • Objective setting and business planning
  • Risk management
  • Membership subscriptions & growth
  • Education, training & CPD
  • Commercial activities
  • B2B sales & marketing
  • Change Management
  • Customer service
  • Commercial contracts and service level agreements

Call us or email us today for an initial consultation.

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